bellera — N+A

A Creative Agency

When Shaw Floors was ready to launch the Bellera collection they turned to N+A to capture and tell the story of this innovative carpet designed to last an era. The approach? Document life’s moments. Candid. Authentic. Soulful. We live in a house of rules. Shoes off at the door. Food stays in the kitchen. White wine for company. And to what end? To achieve the unattainable spotless existence? Bellera lets life happen. We’re free to shift our focus from messy spills to joyful thrills – for years to come. Through three lifestyle stories, we captured many moments, mishaps and milestones, Bellera’s beauty withstands the test of time.

TELLING BELLERA THE STORY

Screen+Shot+2019-06-02+at+1.08.56+PM.jpg — a lazy saturday morning

Morning coffee. Breakfast in the bedroom. Family relaxing with cozy blankets and pillows on the floor.

Screen+Shot+2019-06-02+at+12.29.38+PM.jpg — game night

A casual, relaxing gathering with friends. Jenga, cards and Scrabble. Wine, cheese and conversation.

Screen%2BShot%2B2019-06-02%2Bat%2B1.06.46%2BPM.jpg — kid’s birthday

Capture the fun, festive chaos of the party, as well as the aftermath. Candid, artistic details of the party setting at home.

behind the scenes

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photography / creative direction