A WALK IN THE GARDEN
collection
Collaboration comes full circle. WALK THE PATH OF CIRCULAR ABUNDANCE. IN 2003 CRADLE-TO-CRADLE VISIONARY WILLIAM MCDONOUGH CAPTURED MOMENTS WHILE ON A WALK IN A GARDEN IN CHINA THAT INSPIRED THE WAY PRODUCTS ARE MADE TO THIS DAY. THE RESULT – A CARPET COLLECTION MADE FOR POSITIVE IMPACT TO CHANGE THE WORLD FOR GOOD. FROM THE LAUNCH OF THE ORIGINAL COLLECTION TO ITS RELAUNCH IN 2017, N+A PARTNERED WITH SHAW CONTRACT TO TELL THIS STORY OF A COLLECTION THAT SET THE CRADLE-TO-CRADLE MOVEMENT IN MOTION, DESIGN FOR ABUNDANCE THT EMBRACES OUR CONNECTION WITH NATURE.
collection inspiration / animated short
video / art direction
social media / earth day campaign