When Shaw Floors was ready to launch the Bellera collection they turned to N+A to capture and tell the story of this innovative carpet designed to last an era. The approach? Document life’s moments. Candid. Authentic. Soulful. We live in a house of rules. Shoes off at the door. Food stays in the kitchen. White wine for company. And to what end? To achieve the unattainable spotless existence? Bellera lets life happen. We’re free to shift our focus from messy spills to joyful thrills – for years to come. Through three lifestyle stories, we captured many moments, mishaps and milestones, Bellera’s beauty withstands the test of time.
TELLING BELLERA THE STORY
behind the scenes
photography / creative direction